Getting your fans to co-create your advertising can be a powerful thing. Although I think the above final product could have been made more interesting, the actual big idea itself is great. Lexus got over 200 Instagrammers to make the world’s first creative co-created ad made with Instagram pictures.
To see all of the individual photos that comprise the film, visit http://instagram.com/lexusinstafilm.
Ad agency: Team One, LA, USA