Lynx have created an interesting mobile app for chaps jetting off on holiday called “Get Le Girl” app. Basically it gives guys appropriate, or inappropriate chat up lines for them to try out on girls abroad. If the guys use the line they get a point, if they don’t they have to perform a dare as chosen by their mates.
The technology is good, it incorporates a language translator that also helps you pronounce the words correctly. However it does seem to go against the repositioning of Axe/Lynx to put girls across not just as pieces of meat, but rather as fellow humans that deserve respect. I guess this aims to target their hormonal teenage audience. Work by TMW Europe.
Try it now in the Apple App Store: https://itunes.apple.com/gb/app/get-l…
Google Play: https://play.google.com/store/apps/de…