Toyota: RAV4 Outdoor website


Fun piece of work for Toyota’s RAV4. Local SA agency HelloComputer created an interactive website in the real world. The RAV4 is built for the people who spend their weekends hiking and cycling, not behind their computer screens. So they created a cycling course that allowed people to interact with various contraptions, and navigate the course in real life much like how a website would work. The bike became the cursor. Enjoy.

Chris

Adman at Ogilvy

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