KLM and digital agency Britny, has created a wonderful tool called Dream Catcher that crowd sources all the best places to go for your chosen holiday destination. Some of the best “ads” nowadays are not really ads, they often are business tolls that add value to people, this one is a great example.
With KLM dream catcher all people do is enter their desired destination, then the site populates the page with the locations weather, best events, hotels, bars, museums, shopping and more. All the suggestions come from the highest rated reviews from 12 top online services such as trip advisor, foursquare, last FM, Google, Yelp, and Fromers. You then pick your favourites and the site generates a map and list that you can save to your phone, print, or share with friends. Try it out at http://klmdreamcatcher.com/