One of the best pranks I have ever seen. Tui beer and their agency, Saatchi & Saatchi New Zealand, re-plumbed a persons whole house to pour beer out of all the taps.
They placed hidden cameras around the home to capture the chaps reaction.
Of the stunt, Saatchi Creative Director Corey Chalmers said,”Tui drinkers are clever schemers, and up for a laugh. We also know the boys wouldn’t buy into faking it so we needed to be authentic. We 100% did this for real, and it shows. Luckily, our hero Russ was a master hardcase himself so once the deed was done, he was completely into the idea.”