British Airways: #lookup in Piccadilly Circus

Genius use of digital billboard advertising by British Airways and the team at Ogilvy London.

As British Airways planes fly over the billboard, they trigger advertising creative showing real-time data of that plane, including destination and flight number. The billboard even uses data from a weather feed to get the cloud height ensuring the plane is visible before showing the ad.

Chris

Adman at Ogilvy

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