UK posh department store Harvey Nichols have created a very tongue in cheek Christmas campaign. The TV ad features different families giving their loved ones cheap and trivial gifts, such as toothpicks, from the Harvey Nichols “Sorry, I spent it on myself” gift collection. The gift collection can actually be bought in store or online in real life! Have a look at http://www.harveynichols.com/sorry to see the full range.
Ballsy work from London agency adam&eveDDB, would love to have been in the meeting when they sold the idea.