Fantastic new work by Unilever and Ogilvy. As advertisers we have a huge amount of power, so it’s always great to see that power being put to use for the betterment of the world.
The campaign is called “Project Sunlight”, it’s a global sustainability initiative aiming to help create a better future for our children. To launch it they filmed the below clip asking real expectant parents “Why bring a child into this world”. Brilliant. Find out more at https://www.projectsunlight.com