Interesting competition from Skittles in Canada. They created a fictional spokesman named Danny Falcon, and offered a million skittles (5,500 packs) to the person that share the YouTube video the most. The video parodies a pyramid marketing scheme, so far the video has been watched over 400,000 times, not too bad. Work is by BBDO Toronto. To find out more go to http://www.getskittlesrich.com/