SOS Children’s Villages: Would You Help a Child In The Freezing Cold?

What would you do if you saw a freezing cold child?
SOS Children’s Villages Norway set up a hidden camera and placed an 11 year old boy at a bus stop, in Oslo, Norway.
The film was made to raise awareness for the situation of children in Syria, and to help raise funds for SOS Children’s Villages to help kids find shelter. At the end of the ad people are asked to send an sms to donate money for jackets to help kids in Syria.
Hidden camera stunts over the last year or so have normally played on shocking or scaring people, so its nice to see an ad that shows acts of positive kindness.

Chris

Adman at Ogilvy

One Comment

What's your say? Leave a comment