Clever yet simple billboard ad from Audi. By overlaying two headline they manipulated the viewers eyes focus. From far you could only focus the blurred headline, from close you would see a hidden message.
Ad agency: thjnk AG, Hamburg
Clever yet simple billboard ad from Audi. By overlaying two headline they manipulated the viewers eyes focus. From far you could only focus the blurred headline, from close you would see a hidden message.
Ad agency: thjnk AG, Hamburg