Delta use LinkedIn to Create a Mentoring Program at 35,000ft

With the help of LinkedIn, Delta have created the first high altitude mentoring program.
Delta chose some of the best leaders in business, art, and technology, then created a site called “Delta’s Innovation Class”. On the site people can apply to sit in the seat next to the leader and have the chance to learn and meet inspirational people on the flight.
The first pairing happened between Eric Migicovsky, founder of Pebble and James Patten, an interaction designer and inventor on their way to the recent TED Conference in Vancouver

Chris

Adman at Ogilvy

What's your say? Leave a comment