Duracell Creates A Surprise Bus Shelters

Duracell and their agency Cossette encouraged strangers in Canada to touch each other in Bus Shelter to keep warm.
When people formed a physical chain from one side of the shelter to the other, a circuit was created and overhead heaters turned on to keep them warm.
Smart activation work, may have been more useful thought to create phone charger docs with visual power displays where Duracell batteries charge their phones.