Foxtel Creates Haptic Feedback Shirts For Football Viewers

Australian pay TV company Foxtel  and their agency CHE Proximity have created a wearable technology shirt (called Alert Shirt), that provides haptic feedback to people watching Aussie Rules Football.
The shirt connects to a smartphone app and converts live game data into powerful vibrations experienced instantly by the wearer during matches.
The system recognises tackles and emotive moments live during games and turns them into different vibrations you can feel when wearing the shirt.

Chris

Adman at Ogilvy

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