Interesting activation stunt from Clemenger BBDO, Australia for Snickers. They hired people to dress up as construction workers and shout positive messages of empowerment to women passing by the construction site.
Fun video and love the sentiment behind it, not sure they will win many new construction worker fans though, also could be misconstrued that Snickers makes workers shout abuse at women…(the line is “You’re not yourself when you’re hungry”).