Would you recognise your loved ones if they were homeless?

Fantastic social experiment to show how blinded we have become to homeless people.
Homeless charity New York Rescue Mission, got unsuspecting people to walk by their own relatives, who were pretending to be homeless. Watch below to see their reactions.
To find out more and help, or donate, go to http://www.makethemvisible.com/
Agency: Silver + Partners

Chris

Adman at Ogilvy

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