Brilliantly simple idea from Coke and Ogilvy Brazil. They managed to get the beep at checkout counters in a supermarket changed, whenever anyone bought a Coke the beep changed to the Coke jingle.
Brilliantly simple idea from Coke and Ogilvy Brazil. They managed to get the beep at checkout counters in a supermarket changed, whenever anyone bought a Coke the beep changed to the Coke jingle.