Coke creates a phone booth that accepts bottle caps

Coke Airtime machine
Brands are getting much better at making real products that have value, that can then be used as an ad. To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth — a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their loved ones back home more often.
Agency: Y&R Dubai // Hat Tip: @BizWazza

Chris

Adman at Ogilvy

One Comment

  1. A clever and innovate initiative. It’s certainly pushing the box in all sorts of ways.

    My analytical brain is wondering what a bottle of coke costs labourers in UAE, compared with the earnings quoted at the start of the clip…

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