Samsung get over 180,000 people to help cancer research

Samsung Power Sleep
Samsung has donated over 1million MB of peoples phones processing power towards cancer research. They managed to do this by creating an app that utilises your android phones un-used processing power while you’re asleep. The app then donates the power to cancer research centres.
Can remember tweeting about this when it came out, great to see the case study. The work is by Cheil Australia.
To try out the Power Sleep app for yourself just Click here to download.

Chris

Adman at Ogilvy

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