Newcastle Brown Ale want more twitter followers, so rather than lure them with a Twitter ad spend drive or clever hashtag / content campaigns, they are simply giving $1 cheques to the next 50,000 people that follow them.
So far they have about 20,000 followers, so if you’re over 21, in the USA, and fancy $1, then go to http://www.follownewcastleontwitter.com.
Brilliant work from Droga5.