P&G makes a wonderfully inspirational ad about the phrase “like a Girl”

Like a Girl
P&G’s Always brand has created a brilliant ad below about the huge impact the phrase “Like a girl” can have on people growing up. In order the help stop this knock to girl’s self-confidence, Always have launched the #LikeAGirl campaign to help show that “Like a girl” is actually a wonderful thing.
The work was put together by Leo Burnett’s Chicago, London and Toronto offices. They hired documentarian Lauren Greenfield to create the short film. Brilliant work.

Chris

Adman at Ogilvy

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