So it’s time for Cannes again, this year there are 37,427 entries from 97 countries.
To kick off on Sunday we found out the shortlists for Promo & Activation, Direct, PR, Innovation, and Creative Effectiveness. Although South Africa missed out on any shortlists for the Innovation, and Creative Effectiveness categories, we did pick up some shortlists for the other categories.
Below is all the South African work shortlisted so far, here’s hoping some of them convert to Lions.
Promo & Activation Shortlists
1 x Shortlist for M&C Saatchi Abel Cape Town // The Haven Night Shelter – The Street Store
3 x Shortlists for FCB South Africa // Coca-Cola – A Rainbow For The Rainbow Nation
1 x Shortlists for FCB South Africa // Johannesburg Zoo – World’s First Live Tweeting Honey Badger
1 x Shortlist for TBWA\Hunt\Lascaris // Tiger Brands – The Tiger Alphabet
1 x Shortlist for Y&R South Africa // Land Rover – Land Rover Bottle Cap
1 x Shortlist for Ireland/Davenport // Fox Crime – Cinema Crime Scene
Direct Shortlists
1 x Shortlist for M&C Saatchi Abel Cape Town // The Haven Night Shelter – The Street Store
1 x Shortlist for Ireland/Davenport // Save Vleesbaai
PR Shortlists
1 x Shortlist for M&C Saatchi Abel Cape Town // The Haven Night Shelter – The Street Store
1 x Shortlist for Native VML // Organ Donor Foundation – The Exchange