Lexus have created an impressive light show featuring stunt men in LED suits leaping up, down, and through buildings to showcases Lexus’ innovative design and technology.
Directed by Adam Berg, the campaign called “STROBE” tells the story of one man’s incredible journey across the Kuala Lumpur skyline at night. (Watch the behind the scenes at http://youtu.be/4Ke_nlon_Tc)
Although I like the work I am a little stumped at why it would make me want to buy a Lexus….or maybe I’m just overthinking it?
Ad Agency: CHI & PARTNERS
Intriguing but fails to make a connection let create a persuasive story. Unfortunately too many ads (and many movies, TV shows, etc.) rely on a forced element (action, humor, actor, wow factor) to tell a story that simply isn’t there.