Pillsbury brand Toaster Strudel has brought the popular Fruit Ninja game to life.
They enlisted the help of Guinness Book of World Records-holding swordsman Isao Machii (who once cut a tennis ball going 708kmph!) for the stunt in Los Angeles. People at the event could throw fruit at Isao and watch him masterfully slice it in mid air. The brand also sponsored in-app challenges and videos with flying fruit that will play after each completed mission. Players can then get rewarded with Toaster Strudel coupons.