Mercedes use science experiments to show off new car features

Mercedes C-Class Experiments
Mercedes have created a series of simple yet clever science experiments to help explain the benefits of some of the features found in their new C-Class.  The features cover cornering assist, AIRMATIC suspension, the gesture based entertainment system, and the new Burmester® sound system. Love the crude, raw, execution, plus love science so may be a little biased here.
The 4 ads are below. Work by BBDO/Proximity Singapore



Chris

Adman at Ogilvy

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