Samsung challenge Apple, HTC, and Nokia to an Ice Bucket Challenge

Samsung ALS Ice Bucket Challenge

Samsung hitched on to the ILS Ice Bucket Challenge to show off it’s waterproof Galaxy S5 smartphone and challenge the iPhone 5s, HTC One M8, and the Nokia Lumia 930 to also do the challenge. Personally feel it’s a little off to use a charitable cause to beat on your competitors but interesting little stunt anyway, and at over 2million views I hope they made a good donation.

Chris

Adman at Ogilvy

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