This new Guinness Africa ad celebrates ‘Black’. The idea behind the ad is to celebrate Black not as a colour, but as an attitude, a mindset, and a way of life. The campaign features 20 real African artists with real talent from Lagos, Accra. Cape Town, Nairobi, Gaborone, and Johannesburg.
Each featured artist has their own clip linked to at the end of the YouTube video.
Brilliant work from BBDO, especially given it’s from their London agency. (You may remember their other great Guinness Africa ad called Sapeurs.