Åhlens, Sweden’s largest department store chain, created a clever discount mechanism using Instagram. They made a series of short / fast Instagram video clips featuring products. To get a discount people needed to screen shot the right video frame featuring the item they wanted, then post it on Instagram with a hashtag, then show it to staff in store to receive the discount on the product.
Lovely work from Forsman & Bodenfors, the same agency that brought you the Volvo trucks challenges campaign.