Swedish store uses Instagram video to give out discounts

Instagram discount
Åhlens, Sweden’s largest department store chain, created a clever discount mechanism using Instagram. They made a series of short / fast Instagram video clips featuring products. To get a discount people needed to screen shot the right video frame featuring the item they wanted, then post it on Instagram with a hashtag, then show it to staff in store to receive the discount on the product.

Lovely work from Forsman & Bodenfors, the same agency that brought you the Volvo trucks challenges campaign.

Chris

Adman at Ogilvy

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