BBC music launches with a huge star studded Beach Boys song remake

BBC Music ad
BBC Music launched yesterday with an obscene variety of musical stars, all performing The Beach Boys’ masterpiece “God Only Knows”. The track took a year to put together, and features over 30 famous artists, such as Dave Grohl, Lorde, Pharrell Williams, Florence Welch, and Stevie Wonder, to name but a few. The ad below helped launch the new division by playing across all the BBC channels at 8pm yesterday.
You can watch the behind the scenes at http://youtu.be/vp5bVdXOLs4, and see who’s who in the video at http://bbc.in/1vUMGLp.

Chris

Adman at Ogilvy

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