Citizen watches managed to chase and capture sunsets at every time zone in one flight.
The stunt was accomplished by flying westward at just the right speed (289.95kmph), and at just the right latitude (80°), from Reykjavik in Iceland to the Arctic Circle.
The ad was made to show off their new Eco-Drive Satellite Wave F100 watch, which automatically adjusts via satellite to new time zones in just three seconds.
I really want to try this now. The work was done by Wieden + Kennedy Amsterdam and Tokyo, and the pilot and photographer were Jonathan Nicol and Simon Roberts.