Mercedes create an Instagram car builder

GLA250 instagram builder
To celebrate the launch of the new GLA, Mercedes created the first “Build Your Own Car” mechanism on Instagram, allowing you to customize your own car in just a few taps. Just by using the tags feature you can pick the colour, grill, roof type, and more. Not sure how many Instagram addicts will ever use this and buy a car, but nice PR content.
Try it out for yourself and start building your GLA on Instagram now at http://instagram.com/gla_build_your_own

Chris

Adman at Ogilvy

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