Ford and BBR Saatchi & Saatchi, Israel, have created a simple, yet smart interactive print ad for Ford. They made 3 magazine ads, each one has a phone outline and a QR code. When you scan the code and place your phone in the outline on the ad, it plays out a film showing different relevant car features on your phone.
Personally I would have just used a short URL…QR codes…99% of the time just say no.
This is very similar to what local South African agency 140BBDO did a couple of year back for Mercedes, still nice execution.