Ad agency John st, has a history of parodying at trends (Watch Pink Pony Case Study, and Catvertising), now they have come up with Reactvertising. Their own blurb below describes it best, be sure to watch the other linked clips at the end of the video for more entertainment.
”Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because you’re reacting too slow?
With Reactvertising™ from Toronto ad agency john st., your brand will never miss another opportunity to own the conversation. By ignoring old school “thinking” paradigms in favour of “reactivism”, john st. is creating compelling content for its clients in seconds.”