Sport England earlier in the year launched an impressive campaign celebrating active women, no matter how well they train, or how they look.
The work is not too dissimilar at heart to the Dove campaign for real beauty. It’s beautifully shot, and as well as the ad below there is a wonderful thisgirlcan.co.uk website with advice, and inspiring stories from some of the women featured in the campaign.
Work by FCB Inferno.
p.s. This is a very delayed post, mainly because when it came out I was pretty busy, so apologies for the lateness.