Pizza Hut in Hong Kong created four differently designed pizza boxes that turned into a projector.
The boxes each contained a lense, a cut out for you to place the lense, a shortcode for a free movie and a place for your phone.
When you placed the phone behind the lense and turned up the phone brightness the box turned into a basic movie projector.
A pizza and a movie…great work by Ogilvy Hong Kong.
Pizza Hut ‘Blockbuster Box’ from reed on Vimeo.