Above is the most recent interactive case study from my own home Ogilvy Cape Town. Cape Town Tourism, briefed us to come up with an online campaign that also promotes the unexpected side of Cape Town. All the small communities,… Continue Reading
TNT have released a follow up ad to last years dramatic activation that took YouTube and the world by storm. This time they spice it up a little, the ad includes kidnapping the person that pushes the button, riot police,… Continue Reading
This is a bit too long to be ad ad but is a great activation idea none the less for Audi in Canada. Basically Audi and it’s local agency, Zulu Alpha Kilo, commissioned an artist to create a large life like Scalextric track, complete… Continue Reading
As a chap that’s been using Windows 8 since it came out (and a huge fan) I really loved this ad from Microsoft Portugal. Continuing the popular trend of nicely filming clever activations, they got kids to show adults how… Continue Reading
Welcome to my first post of 2013, I thought I would start of by sharing my picks of the best ads from 2012. I originally wrote the article for Memeburn so hope you enjoy it. last year we continued to… Continue Reading
Ogilvy & Mather, Amsterdam, recently organised for school kids to meet up with IBM in order to try and come up with a better idea of how to make Zebra Crossings more effective. Students were asked to submit ideas, and… Continue Reading
Clemenger BBDO are at it again with the Delite-o-matic machine challenges for Fantastic Delites snacks. This time they test to see how far and fast people will run in an extra large hamster wheel in order to get a free… Continue Reading
Really interesting idea here for Red Bull by Loducca, Brazil. To help promote the energy drink in brazil they created a lift stop vending machine. Stickers were attached to the relevant floor number in the lift, when they stopped on… Continue Reading
Great local South African work by TBWA\Hunt\Lascaris. To help visualise how powerful an insect repellent Doom Super is they created a huge billboard made of shoes, and erected them on a giant billboard in Johannesburg. The copy initially read “How… Continue Reading
Simple but oh so clever idea by Ogilvy India for Allen Solly, a local menswear designer label. The way the it worked was that 52 shirts were placed on the he billboard. Behind each shirt panels were rigged with a… Continue Reading