For Canada day Molson beer created a fridge that gave you free beer when you sang the national anthem to it. The fridge was created as a PR stunt for Canada day, you can see how they made it at… Continue Reading
Aussie snack brand set up a series of elaborate / irritating stunts to find out how far people would go to get their hands on a snack sample.The brand behind it is Fantastic Delites who are no stranger to sample… Continue Reading
Free Mexican online news site Mas Por Mas has created a dispensable paper towel machine that prints the latest news on the paper towels. The machines were put around office complex bathrooms, and peoples reactions were filmed. The work is… Continue Reading
Microsoft and filmmaker Paul Trillo teamed up to create a 180 degree smartphone “Bullet Time” effect portable rig.The project used 50 Nokia Lumia 1020 devices, and a separate Microsoft Surface tablet as a remote control, creating the Bullet Effect rig.… Continue Reading
Brilliantly simple idea from Coke and Ogilvy Brazil. They managed to get the beep at checkout counters in a supermarket changed, whenever anyone bought a Coke the beep changed to the Coke jingle.
Leo Burnett in Colombia developed a new Coke lid that takes two people to open. They launched the limited edition bottles during the first day of colleges to help freshmen students become friends. In the press release they say they… Continue Reading
Brands are getting much better at making real products that have value, that can then be used as an ad. To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth —… Continue Reading
Coca-Cola have created another “Share a Coke” vending machine. This time with an activation that took place in Milan at a football match between Inter and AC Milan, two teams with an historic rivalry. Coke placed two vending machines, one… Continue Reading
Smart work from telecom brand Claro. They wanted to get involved in football sponsorship in a meaningful and smart way, so they created a campaign where the extra minutes added to games became free extra minutes for any Claro pre-paid… Continue Reading
Fantastic social experiment to show how blinded we have become to homeless people.Homeless charity New York Rescue Mission, got unsuspecting people to walk by their own relatives, who were pretending to be homeless. Watch below to see their reactions.To find… Continue Reading