Great activation work by ad agency Vitro for ASICS shoes. The installation was put up for the ING New York City Marathon weekend, and featured a treadmill set up to roll at the same super fast pace of fast runner… Continue Reading
Nice idea by Lexus and a agency Happiness, Brussels. They teamed up with interactive experimental artist Sergio Albiac to create unique portraits of a driver based on his driving style.Although I really like the concept personally I would have created… Continue Reading
Ad agency Duval Guillaume used a social experiment to great effect to highlight teen pregnancy and their right to education. The campaign was made for charity Plan Belgium.
The best way to get people to like your phone is normally to get them to try it, however this is normally not as easy as it sounds. Sony and CP+B, Sweden found an great way to get people to… Continue Reading
Like telling people what to do while exploring new places? then you’ll love the new Tourism Victoria campaign. From the 9th – 13th October people online could control 2 real people in Melbourne hooked up with cameras and microphones. People… Continue Reading
BBH Asia Pacific has created the largest virtual- meets- physical football game activation to launch the NIKE Hypervenom football boot. I admire the way they are packaging this for use in Football training schools, as well as a great portable… Continue Reading
This new impressive activation for Sony’s new horror movie takes shock tactics to a new level. Almost 20 million views in 2 days, not a bad start.The campaign was put together by New York agency Thinkmodo for the upcoming horror… Continue Reading
To showcase the potential of tablets with Intel processors inside, Intel collaborated with Flume Music. Using Intel tablets, robots, and some instruments they created the below especially composed track. The impressive work was made by ad agency The Monkeys in… Continue Reading
One of the best pranks I have ever seen. Tui beer and their agency, Saatchi & Saatchi New Zealand, re-plumbed a persons whole house to pour beer out of all the taps.They placed hidden cameras around the home to capture… Continue Reading
Although the video is rather cheesy, and the title a little off, I do like the simplicity and reach of this idea + is a nice use of sky banners. The activation was done in Spain for Cornetto by ad… Continue Reading