Volvo Trucks just released this interesting activation video called ‘The Hamster Stunt’. It’s a live stunt featuring a hamster names Charlie driving a 15-tonne construction truck out of a quarry. The test was set up to demonstrate Volvo’s light dynamic… Continue Reading
Very nice work for Mini by Iris Worldwide, London. During the summer they took over interactive billboards in London and rewarded Mini drivers with surprise gifts, helping them bring to life Mini’s #MININOTNORMAL campaign.
LG in Chile recently created the below pretty ballsy activation to show of it’s new large Ultra HD screens. They rigged an interview office with sound and cameras, then swapped the window for the Ultra HD screen. Mid interview the… Continue Reading
Great campaign from Ogilvy&Mather, Warsaw for the Polish Academy of Science. Like most languages nowadays technology and the abbreviations that go with it are bastardising the Polish language. In Polish though this seems to be a particularly bad problem as… Continue Reading
To help the Canadian city of Sherbrooke rent out some of its vacant shop space artist Niklas Roy created a “For Rent” sign that follows you. Normally no one pays attention to signs like these, so to change that he… Continue Reading
Mike Sharman and the chaps at Retroviral created this helpful guide to show how to help seed your campaign and help it become more successful online. Click on the image to zoom is so you can read it properly. For… Continue Reading
In 1989 Ayrton Senna created history for Honda by setting a world record fastest lap of the Japanese F1 circuit in Suzuka. It just so happened that Honda’s new engine telemetry system had been installed on the car and it… Continue Reading
Fun piece of work for Toyota’s RAV4. Local SA agency HelloComputer created an interactive website in the real world. The RAV4 is built for the people who spend their weekends hiking and cycling, not behind their computer screens. So they… Continue Reading
Incredibly simple contextual creative idea to promote Adidas’s new Derrick Rose signature basketball shoes. They created a pop up store / activation and invited the man himself, Derrick Rose, to help kick things off. Basically the shoes were yours if… Continue Reading
Fun idea for launching an agencies website. Every time someone “Likes’” their page they get a quick personal thanks. Ad agency Core4 rigged up a device that activates a flashing blue light in the agency reception, it only resets when… Continue Reading