VW Norway recently released this simple yet effective Augmented Reality print ad. In order to show how Volkswagen are constantly implementing technical innovations to their cars, they created a print ad (shown below) that is being placed in several leading… Continue Reading
Stockholm agency Jung von Matt have just created a fantastic iPhone app called “Getaway Stockholm”. Basically its a mobile augmented reality game of tag. You find a virtual MINI Countryman on the map and then virtually grab it with the… Continue Reading
McCann London, has recently launched a fantastic new campaign to get people geared up for the launch of Fable III. The campaign is called Kingmaker, and is essentially a location based, multi player, social, mobile phone-based game. In the game… Continue Reading
To help with the launch of the new Sony Ericsson Xperia™ X10 mini pro phone, SE have launched their first augmented reality campaign. The campaign highlights some of the key features of the phone and allows you to link the… Continue Reading
IBM and Ogilvy London teamed up again this year to create another brilliant Wimbledon Tennis Augmented Reality app for Android and iPhone smart phones. The main improvement over last years enables Wimbledon fans to ‘see through walls’ with the point… Continue Reading
Interesting approach from Coca Cola South America. They decided to use Augmented Reality Tags on the bottles to show consumers their new TV ad 2 weeks in advance. I’m impressed the agency got this through as I know how hard… Continue Reading
The wonderful people at LimelightPR just sent me a fantastic new new augmented reality iphone application from Acrossair for Stella Artois called “Le Bar Guide”. The app works similar to Layar, using your iPhone’s GPS, camera, accelerometer and magnetometer to… Continue Reading