Forever 21 have created a screen made of 6,400 spools of thread to display any Instagrams that are hashtagged with #F21ThreadScreen. If you fancy a go you can see your pictures turned into art at F21ThreadScreen.com. Work by New York design… Continue Reading
Spending 10 days in Cannes at the Lions Advertising festival was incredible, but one thing I didn’t see enough of till I got home was all the work. I have made up a presentation with what I believe are the… Continue Reading
Fiat in Germany created an interactive video billboard that helped people park in order to highlight their park assist technology. The billboard was hooked up to sensors that controlled the video parking instructions being displayed. You can tell Cannes Lions is around… Continue Reading
Costa Rican beer brand Republica Parrillera Pilsen has created a billboard that from behind looks like a giant erect penis. On the front is a barbecue fork stuck in a large sausage, but from behind it looks very different. It’s… Continue Reading
Brazilian coffee company Café Pelé (yes, named after the footballer), has created a billboard that makes you yawn, and then gives you free coffee. The billboard was put up in the São Paulo Metro with tracking hardware, the more people near the… Continue Reading
Outdoor ad firm JCDecaux showed the power of their billboards by simply putting pictures of a few select clients on them. Obviously they instantly noticed and started calling in asking why they were on a billboard. The reaction proved the… Continue Reading
Shoppers who took a leaflet from Battersea Dogs Home volunteers had a surprise at Westfield shopping mall. Every leaflet had an RFID tag embedded, so virtual homeless dogs followed the shoppers around the mall appearing in all the digital billboards… Continue Reading
Ogilvy Berlin and Powerade have created the world’s first workout billboards. Such a simple and brilliant idea, there were three different executions of the idea, a rolling climbing wall billboard, a weight lifting billboard and a punch bag billboard. The message on… Continue Reading
Carlsberg lager have created what probably is the best billboard in the world…especially if you enjoy beer. Together with their agency Fold7 they put up a free beer dispensing billboard in Brick Lane, London. Over 1400 people managed to get… Continue Reading
The publicity of the black and blue dress has been used in a smart lateral way to raise awareness around the abuse of women. The ad was created by the team at Ireland Davenport South Africa for the Salvation Army. The copy reads “Why… Continue Reading