This year has been a pretty good one for advertising. Rather than big new trends coming in there has mainly been an evolution of existing ones. The traditional 30 seconds TV spot is no longer de rigueur, only 2 or… Continue Reading
Smart idea for Coca-Cola from the wonderful people at Duval Guillaume. To help make Christmas a little easier for people, they created a mall poster that was also wrapping paper. Have a look at the video below to see it… Continue Reading
Genius use of digital billboard advertising by British Airways and the team at Ogilvy London. As British Airways planes fly over the billboard, they trigger advertising creative showing real-time data of that plane, including destination and flight number. The billboard… Continue Reading
Smart work by Pedigree and DDB Brussels, they used buss stop billboards as markers to create city dog walk routes. The idea was based on the insight that dogs need at least one good walk a day to stay healthy… Continue Reading
Very nice work for Mini by Iris Worldwide, London. During the summer they took over interactive billboards in London and rewarded Mini drivers with surprise gifts, helping them bring to life Mini’s #MININOTNORMAL campaign.
To help the Canadian city of Sherbrooke rent out some of its vacant shop space artist Niklas Roy created a “For Rent” sign that follows you. Normally no one pays attention to signs like these, so to change that he… Continue Reading
Clever work from Coca-Cola Israel and local agency Gefen Team. Following on with Coke’s personalised label campaign they created a smart phone app that allowed you to type in your own name and see it on interactive Coke billboards. Using… Continue Reading
Interesting stunt for Garnier Fructis hair product by Publicis, Lisboa. They created the above interactive billboard that got people to answer a phone and listen to a message from a girl dressed in a prison outfit. Nice idea to capture… Continue Reading
Wieden + Kennedy, New York created a rather interesting activation recently for Heineken at JFK airport. They created the Departure Roulette billboard. The activation gave travellers the opportunity to swap their holiday destination with a push of a button and… Continue Reading
Google recently put up the above billboard that allow you to wirelessly browse and download content to your phone or tablet so you have fresh content ready for your flight. The use of NFC and other wireless connections to interact… Continue Reading