Nice idea from ad agency SuperHeroes for LG’s new ultra widescreen hi-res monitors. The team installed them above men’s urinals and made them look like normal ad boards, however when guys came to relive themselves the screens sprang to life… Continue Reading
Fantastically simple yet wonderful idea for New Zealand weather service site www.metservice.com. Does make you wonder if the message negates the need for the actual service it’s advertising….maybe I’m over thinking it, just click on the image to zoom in… Continue Reading
South Korean movie distributer CJ Entertainment mostly used posters to publicise their movies, however they were ineffective, so their ad agency Cheil decided to try something a little different. They installed routers behind the posters, turning them into Wi-Fi hotspots.… Continue Reading
BBH New York, and the US Guardian News have created the below wonderful print / outdoor campaign using the images of illustrator Noma Bar. The illustrations show opposing viewpoints for different debates. Each picture represents one side of an issue,… Continue Reading
Brilliant work, Mayo Draft FCB and UTEC in Lima have created the first billboard that produces drinking water from the air. The billboard soaks up humidity from the air, then filters it through reverse osmosis, then stores the water for… Continue Reading
Great local South African work by TBWA\Hunt\Lascaris. To help visualise how powerful an insect repellent Doom Super is they created a huge billboard made of shoes, and erected them on a giant billboard in Johannesburg. The copy initially read “How… Continue Reading
Simple but oh so clever idea by Ogilvy India for Allen Solly, a local menswear designer label. The way the it worked was that 52 shirts were placed on the he billboard. Behind each shirt panels were rigged with a… Continue Reading
To show the hydrating effects of the all-new Intense Hydration face care line from Burt’s Bees, they imagined the simple "Before & After" demonstration by constructing a billboard using 1300 coupons. As people peeled off the coupons the ad beneath… Continue Reading
Another great piece of activation work from : Jung von Matt neue Elbe, Germany, this time for an anti seal clubbing organisation called NOAH. They produced an outdoor billboard with strong magnets attached to the back, and a picture of… Continue Reading
Great outdoor activation to help promote The Walking Dead on Fox Crime Norway. Ad agency Frank, Norway created a giant poster showing life size zombies with removable body parts that pointed people towards the show times.