Beneful dog food and their agency Fallon, have started to install interactive installations that will be rolled across 5 locations. The New York installation uses a 64-foot long digital board at the Columbus Circle subway station. Once a person is… Continue Reading
JWT recently installed this brilliant interactive billboard campaign at London’s Euston Station for the National Centre for Domestic Violence (NCDV). Users would see an abusive domestic situation between a man and a woman, and were prompted to help by entering… Continue Reading
QR codes are often used, but rarely effectively or creatively. Korean agency Cheil Worldwide found a great way to use them for E-mart stores in South Korea. In order to help increase lunchtime sales at the stores they erected installations… Continue Reading
Based on the insight that in general Parisians are some of the worst parallel parkers in the world, Ford decided to show off their new park assist feature in a very entertaining way. They rigged up two cars with sensors… Continue Reading
Bronx men’s shoes have come up with the worlds first interactive billboard that grows a beard as people like their facebook page. The billboard is controlled live via a facebook app, every time someone like the Bronx Shoe page the… Continue Reading
Brilliant beer billboard campaign, best of the year so far, great work from Clemenger BBDO, Melbourne, Australia
Local South African tech firm iLogic recently helped advertise the new BMW 1 Series. They developed an Interactive video projection car game controlled via iPads that was projected onto major billboards in high foot traffic areas. People were challenged to… Continue Reading
Interactive billboards are generally well received and the above from Navarro Correas wines and ad agencies Leo Burnett Colombiana / Alpha245, Bogota, Colombia is no exception. They recreated Van Gogh’s self portrait using 1000 acrylic cells and an automated robotic… Continue Reading
Lynx (or Axe as its know in the rest of the world) have just had a series of posters and online videos featuring the rather large breasted Lucy Pinder banned by the UK’s Advertising Standards Authority. The ruling was because… Continue Reading
Lovely billboard work from Leo Burnett for McDonalds, simple yellow billboard spotlights pointing skyward that can be seen from up to 3 miles away, with the copy “Best Fries on the Planet”.