Creativity and innovation, it’s a love story as old as humanity itself. We tend to talk about this topic a lot in ad land but I think we often get going without first stopping to define the difference between the… Continue Reading
Forever 21 have created a screen made of 6,400 spools of thread to display any Instagrams that are hashtagged with #F21ThreadScreen. If you fancy a go you can see your pictures turned into art at F21ThreadScreen.com. Work by New York design… Continue Reading
Spending 10 days in Cannes at the Lions Advertising festival was incredible, but one thing I didn’t see enough of till I got home was all the work. I have made up a presentation with what I believe are the… Continue Reading
Habitat for Humanity, a volunteer run company that builds affordable housing, have created an annual report that demonstrates how easy it is to get involved and lend a hand. I love these kind of simple ideas, they sent out their… Continue Reading
Fiat in Germany created an interactive video billboard that helped people park in order to highlight their park assist technology. The billboard was hooked up to sensors that controlled the video parking instructions being displayed. You can tell Cannes Lions is around… Continue Reading
Pizza Hut in Hong Kong created four differently designed pizza boxes that turned into a projector. The boxes each contained a lense, a cut out for you to place the lense, a shortcode for a free movie and a place for… Continue Reading
Volkswagen created a bus that smartly told people when they were driving too close to the back. The interactive ad was made to show off VW’s adaptive cruise control system (ACC) system, a system that automatically keeps a safe distance from… Continue Reading
Ogilvy Berlin and Powerade have created the world’s first workout billboards. Such a simple and brilliant idea, there were three different executions of the idea, a rolling climbing wall billboard, a weight lifting billboard and a punch bag billboard. The message on… Continue Reading
Antibacterial soap company Lifebuoy have created a gadget to eliminate the dangers of bacteria found on supermarket shopping trolleys. A refillable disk attaches to the trolley handle bar and can be swiped along it to apply a thin layer of sanitiser liquid, killing 99.9% of bacteria, making… Continue Reading
Uber Canada set up a breathalyser post for partygoers to encourage them to get home safe. All people needed to do was to blow through a disposable straw for six seconds, the unit then analysed the alcohol content in your breath. If you were… Continue Reading