Stowford Press: Press On
Saw this ad pop on the TV the other day and tracked it down, the work was done by WCRS, London. The ad is for Stowford Press cider, England’s most popular draught cider brand, it’s their first TV ad for… Continue Reading
Drinks ads
Coca-Cola: Grandpa
The below ad was put together for Coke by advertising agency David, Buenos Aires, and shows the difference in lifestyles from the 50’s/60’s compared to nowadays (Slow pace / Healthier, to fast paced / unhealthy). For a company that makes… Continue Reading
Coca-Cola: Personal Billboard Road
Clever work from Coca-Cola Israel and local agency Gefen Team. Following on with Coke’s personalised label campaign they created a smart phone app that allowed you to type in your own name and see it on interactive Coke billboards. Using… Continue Reading
Heineken: Departure Roulette
Wieden + Kennedy, New York created a rather interesting activation recently for Heineken at JFK airport. They created the Departure Roulette billboard. The activation gave travellers the opportunity to swap their holiday destination with a push of a button and… Continue Reading
Coca-Cola: Sharing Can
For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time Ogilvy France and Ogilvy Asia-Pacific teamed up to make a can that splits in half for Coca-Cola. They… Continue Reading
Cafe Namess Elite: The Personal Billboard
Cafe Neamess is one of Israel’s most popular coffee brands, but people often don’t publicise they drink it because it isn’t seen as a premium brand. To change this and get people talking ad agency BBR Saatchi & Saatchi, Israel,… Continue Reading
Coca-Cola: Small World Machines
Great to see an example of technology used for good by helping to bring people (and 2 countries) closer together. Coke created vending machines that got people in Pakistan and India to connect live and share an experience and a… Continue Reading
Heineken: The Negotiation
Another nice activation from Heineken, although this one does feel a little staged. They put stadium seats in a designer furniture store and challenged guys to get their girlfriend / wife to agree to but the seats. The first guy… Continue Reading
Roadtrip Forever: Case Study
The above case study is a pretty effective, yet shocking, ad tactic for the Australian Transport Accident called Roadtrip Forever. The interactive campaign uses Facebook and features custom video clips with made up augmented dialog from your best friend showing… Continue Reading
Antarctica Beer: The Beer Turnstile
More great work from AlmapBBDO, Brazil for Antarctica Beer. During the Carnival in Rio de Janeiro, they developed a Beer Turnstile. The turnstile encouraged people to take the train rather that drink drive after the carnival, all people needed for… Continue Reading