The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world.Each book is printed on technologically advanced filter paper coated with silver nanoparticles which actively kill diseases like… Continue Reading
Peruvian engineering university UTEC have created a billboard that cleans the air with the equivalent air purifying power of 1200 trees.The project is a follow up to last years Cannes Lion Gold winning billboard that turned air humidity into drinking… Continue Reading
Cristiano Ronaldo, Neymar, Rooney, Ibrahimović, and Gerard Piqué, are just some of the stars in Nike’s new Football ad entitled “Risk Everything”.Although they are not an official sponsor, the timing is rather handy given the Brazil World Cup starts on… Continue Reading
Fantastic social experiment to show how blinded we have become to homeless people.Homeless charity New York Rescue Mission, got unsuspecting people to walk by their own relatives, who were pretending to be homeless. Watch below to see their reactions.To find… Continue Reading
These new HBO ads show why it’s sometimes best to watch you TV shows on your own mobile devices. They created a great series of ads for their web viewing app HBO GO. The ads highlight some of those awkward… Continue Reading
Most car companies keep their new models under wraps and carefully pick car journalists to test drive the vehicles. MINI on the other hand chose 10 current MINI Owners to test drive the new car before the general public, They… Continue Reading
You need to watch this till the end to really get it. I wont give it away but the ad is made by Mullen, they posted a job listing seen by 2.7million people, 24 people responded, below are some of… Continue Reading
To see whether people really care about those less fortunate, a UK poverty charity got a man to walk the streets of London with a sign while shouting #FuckThePoor.Watch how the story unfolds in the video below.This social experiment is… Continue Reading
Interesting experiment by Herb & Spice brand Schwartz, they brought taste to life using sound and touch.Illustrator Billie Jean created a visual articulation of what taste might look like. Each herb and spice depicted in the artwork was then assigned… Continue Reading
It’s rare I share print ads, this smart example is from Sancho BBDO in Columbia, it shows the outlines of a Kitchen using distorted classified ads in a newspaper.The headline for the ad says “The kitchen you are imagining is… Continue Reading