Clever work from Coca-Cola Israel and local agency Gefen Team. Following on with Coke’s personalised label campaign they created a smart phone app that allowed you to type in your own name and see it on interactive Coke billboards. Using… Continue Reading
Fun piece of work for Toyota’s RAV4. Local SA agency HelloComputer created an interactive website in the real world. The RAV4 is built for the people who spend their weekends hiking and cycling, not behind their computer screens. So they… Continue Reading
The Power Inside is this years new interactive social film, presented by Intel and Toshiba, directed by directed by Will Speck and Josh Gordon and starring Harvey Keitel, Analeigh Tipton, Craig Roberts, and maybe you. The new campaign is a… Continue Reading
Incredibly simple contextual creative idea to promote Adidas’s new Derrick Rose signature basketball shoes. They created a pop up store / activation and invited the man himself, Derrick Rose, to help kick things off. Basically the shoes were yours if… Continue Reading
Lynx have created an interesting mobile app for chaps jetting off on holiday called “Get Le Girl” app. Basically it gives guys appropriate, or inappropriate chat up lines for them to try out on girls abroad. If the guys use… Continue Reading
Fun idea for launching an agencies website. Every time someone “Likes’” their page they get a quick personal thanks. Ad agency Core4 rigged up a device that activates a flashing blue light in the agency reception, it only resets when… Continue Reading
Interesting stunt for Garnier Fructis hair product by Publicis, Lisboa. They created the above interactive billboard that got people to answer a phone and listen to a message from a girl dressed in a prison outfit. Nice idea to capture… Continue Reading
Getting your fans to co-create your advertising can be a powerful thing. Although I think the above final product could have been made more interesting, the actual big idea itself is great. Lexus got over 200 Instagrammers to make the… Continue Reading
Wieden + Kennedy, New York created a rather interesting activation recently for Heineken at JFK airport. They created the Departure Roulette billboard. The activation gave travellers the opportunity to swap their holiday destination with a push of a button and… Continue Reading
People often wonder what’s involved in creating proper social media coverage of an event, although the above is a little extreme example, it does show how you can create great contextual content on the fly. Notice that most of this… Continue Reading