Interesting activation idea by Nivea and Advertising Agency: Felix & Lamberti, Hamburg. To launch the new Stress Protect Deo, NIVEA put passengers at the airport in an unexpected and stressful situation: They were framed at random and in real time… Continue Reading
The New Golf’s latest campaign is called The One (as it’s the only car you will ever need). I thought that given the cars launch month coincides with valentines day it would be good to create something quick, easy, and… Continue Reading
Interesting interactive print ad for Lexus from agency Team One. The ad is featured in the Sports Illustrated swimsuit issue and features three swimsuit models who pose with the Lexus IS as camouflaged models within the scene. In order to… Continue Reading
Above is the most recent interactive case study from my own home Ogilvy Cape Town. Cape Town Tourism, briefed us to come up with an online campaign that also promotes the unexpected side of Cape Town. All the small communities,… Continue Reading
Great work from JWT Spain for Corona. They created a programme for your desktop that aims to raise awareness of the importance of keeping beaches clean. The Project allows you to install beach wallpaper on your desktop and then customise… Continue Reading
It’s that time of year again where lots of very expensive ads get airtime, and 2 teams play a game of football, this time the San Francisco 49ers and the Baltimore Ravens. The highlight of last nights game was when… Continue Reading
Thanks to Expedia and 180LA there is now an easy way to share your holiday and make it even easier to make your friends jealous and want to go travel. Try it out for yourself at www.findyours.com. If you just… Continue Reading
TNT have released a follow up ad to last years dramatic activation that took YouTube and the world by storm. This time they spice it up a little, the ad includes kidnapping the person that pushes the button, riot police,… Continue Reading
Always like finding simple yet effective ad stunts, the above is for Dove body wash from Ogilvy & Mather, Toronto. Now if only they included a mobile friendly URL with something to help the person actually get the product….
Coca cola got ready for their Super bowl campaign today by launching a teaser video on their Facebook page. Basically they have taken the second screen route again, and created an interactive game on a microsite. The teaser shows 3… Continue Reading