Honda has created their own bottled water brand in Australia made from the emissions of its hydrogen powered car, the Honda FCX Clarity. The idea came about from their agency Leo Burnett Melbourne to show how environmentally friendly the car… Continue Reading
I’m not yet a parent but I imagine at beaches kids can have a tendency to wonder off. Nivea Sun and FCB Brazil have created a print ad that contains a bracelet with a RFID tag Bluetooth chip* that can be… Continue Reading
Smart new donation media platform created by German agency Kolle Rebbe, for a charity that helps fight poverty called MISEREOR, Essentially they created an interactive billboard that allows you to easily swipe your credit card through the billboard to quickly… Continue Reading
Smart work from telecom brand Claro. They wanted to get involved in football sponsorship in a meaningful and smart way, so they created a campaign where the extra minutes added to games became free extra minutes for any Claro pre-paid… Continue Reading
The Drinkable Book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world.Each book is printed on technologically advanced filter paper coated with silver nanoparticles which actively kill diseases like… Continue Reading
A French maritime safety & clothing company called Guy Cotton, has created a brilliant HTML 5 interactive website to remind people to wear lifejackets.In the site you have to keep a chap afloat after he falls overboard, by constantly scrolling… Continue Reading
Fantastic social experiment to show how blinded we have become to homeless people.Homeless charity New York Rescue Mission, got unsuspecting people to walk by their own relatives, who were pretending to be homeless. Watch below to see their reactions.To find… Continue Reading
Most car companies keep their new models under wraps and carefully pick car journalists to test drive the vehicles. MINI on the other hand chose 10 current MINI Owners to test drive the new car before the general public, They… Continue Reading
Below is Dove’s follow up work to last year’s Beauty Sketches campaign.In the new work they get real people to try on beauty patches (called “RB-X” ) for 1 week and document the patches effectiveness through a daily video journal.… Continue Reading
Interesting experiment by Herb & Spice brand Schwartz, they brought taste to life using sound and touch.Illustrator Billie Jean created a visual articulation of what taste might look like. Each herb and spice depicted in the artwork was then assigned… Continue Reading